I am not a web development expert. My tech support work is typically in other areas. But I have customer who suddenly needs to find another hosting company for their website. Web searches are overwhelming us, many dozens of different companies all claiming world-class everything.
In many markets I work with, when a customer has no specific needs beyond "I need an X," there's often a go-to provider somewhere that I can recommend by saying "If you don't know what you need, then you need this one."
HostGator? BlueHost? Or is it a case of "Just pick one, they're all slightly different levels of good/bad, and it doesn't much matter."